AHMAD , N. A.; ESA , N. E. Y.; ABDUL RAHMAN, A.; HARON, H.; RASAK, N. T. S.; NAZMI, F. M. FACTORS INFLUENCING GEN Z’S PERCEPTION TOWARD PUBLIC FIGURES: A CONCEPTUAL STUDY ON SOCIAL MEDIA ENGAGEMENT, AUTHENTICITY, SOCIO-POLITICAL STANCE, AND CELEBRITY ENDORSEMENT. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 25, 2025. DOI: 10.35631/AIJBES.725034. Disponível em: https://gaexcellence.com/aijbes/article/view/6051. Acesso em: 30 sep. 2025.