SUDIE, E.; SAAIDUN, N. S. N.; ISMAIL, F.; ZUBIR, K. A. A. CONSUMER ETHNOCENTRISM AND PRODUCT BIAS: A CONCEPTUAL FRAMEWORK INTEGRATING SOCIO-PSYCHOLOGICAL, DEMOGRAPHIC, AND DIGITAL MEDIA INFLUENCES. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 25, 2025. DOI: 10.35631/AIJBES.725057. Disponível em: https://gaexcellence.com/aijbes/article/view/6217. Acesso em: 14 dec. 2025.