GU, Y.; NAZARUDIN, M. N.; MAZALAN, N. S. THE ROLE OF LIVE STREAMING ELEMENTS IN INFLUENCING CONSUMER PURCHASE BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW OF THE FITNESS PRODUCT MARKET. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 26, p. 56–63, 2025. DOI: 10.35631/AIJBES.726004. Disponível em: https://gaexcellence.com/aijbes/article/view/6431. Acesso em: 5 dec. 2025.