GHAZALI , M. S.; SHAHRIL, A. M.; AZIZ, A. A. THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY (SMMA) ON CUSTOMERS` HOTEL BOOKING INTENTION IN MALAYSIA: THE MEDIATING EFFECT OF BRAND IMAGE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 26, p. 106–119, 2025. DOI: 10.35631/AIJBES.726008. Disponível em: https://gaexcellence.com/aijbes/article/view/6558. Acesso em: 14 dec. 2025.