MOHD YUSOFF , W. A. R.; YAACOB, M. R.; RADYI, S. A. M. THE ROLE OF COMMUNICATION SKILLS IN FOSTERING RELATIONSHIPS AND COMPETITIVENESS AMONG MALAY ENTREPRENEURS IN WHOLESALE SMES: A QUALITATIVE CASE STUDY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 26, p. 136–150, 2025. DOI: 10.35631/AIJBES.726011. Disponível em: https://gaexcellence.com/aijbes/article/view/6561. Acesso em: 14 dec. 2025.