BUDIARTI, A. P.; ABU KARIM, R.; HANAPIYAH, Z. M.; ISKANDAR, A. I.; ABAS, N. M. THE ANTECEDENTS OF ONLINE MARKETPLACE ADOPTION INTENTION AMONG FOOD MSE’S OWNERS IN INDONESIA: A CONCEPTUAL PAPER. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 26, p. 151–165, 2025. DOI: 10.35631/AIJBES.726012. Disponível em: https://gaexcellence.com/aijbes/article/view/6563. Acesso em: 14 dec. 2025.