SHANMUGAM, T.; ABDULLAH, Z.; MOHD HASAN, N. A.; THAM, J. S. INSTITUTIONALIZING DIGITAL PUBLIC RELATIONS: STRENGTHENING GOVERNMENT-CITIZEN ENGAGEMENT THROUGH SOCIAL MEDIA IN MALAYSIA THROUGH INSTITUTIONAL THEORY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 7, n. 26, p. 408–426, 2025. DOI: 10.35631/AIJBES.726028. Disponível em: https://gaexcellence.com/aijbes/article/view/6717. Acesso em: 29 jan. 2026.