IBRAHIM, N. A.; YUNUS, N. A. M.; ABD MANAF, K.; MASDEK, N. R. N. M.; M. ANTARA, P.; HENDRAYATI, H.; ANUAR, M. Z. USING GENERATIVE ARTIFICIAL INTELLIGENCE (GEN AI) FOR TIKTOK CONTENT MARKETING AMONG ONLINE SELLERS: A TECHNOLOGY ACCEPTANCE MODEL PERSPECTIVE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 27, p. 38–47, 2026. DOI: 10.35631/AIJBES.827004. Disponível em: https://gaexcellence.com/aijbes/article/view/6963. Acesso em: 16 mar. 2026.