ABU BAKAR, N. A.; ABU BAKAR, N.; HASSAN, N. A. THE INFLUENCE OF BRAND AMBASSADOR ON PURCHASE INTENTION UMRAH PACKAGE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 27, p. 122–137, 2026. DOI: 10.35631/AIJBES.827010. Disponível em: https://gaexcellence.com/aijbes/article/view/6996. Acesso em: 16 mar. 2026.