AZLI, N. S.; YASIN, N. H. M.; SAMSUDIN, N. DETERMINANTS OF GREEN PRODUCT PURCHASE BEHAVIOUR AMONG YOUNG ADULTS IN MALAYSIA: A CONCEPTUAL PAPER. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 27, p. 352–364, 2026. DOI: 10.35631/AIJBES.827023. Disponível em: https://gaexcellence.com/aijbes/article/view/7278. Acesso em: 3 apr. 2026.