FANG , Z.; MOHAMED, R. N.; BAHTAR, A. Z. SERVICE, PROMOTION, OR CONVENIENCE? RETHINKING THE O2O MARKETING MIX AND PURCHASE INTENTION AMONG GENERATION Z CONSUMERS IN CHINA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 27, p. 528–546, 2026. DOI: 10.35631/AIJBES.827034. Disponível em: https://gaexcellence.com/aijbes/article/view/7327. Acesso em: 3 apr. 2026.