IREKEOLA, A. A.; RAZIK, M. A.; SIDIK, M. H.; HASBOLAH, H.; ZAWAWI, N. F. M.; MOHAMAD, N. M.; SAMSUDIN, N.; CHE AZMAN, W. F. A. THE ROLE OF CONTENT USEFULNESS IN DRIVING CUSTOMER SATISFACTION AND REVISIT INTENTION IN NIGERIAN E-COMMERCE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 27, p. 609–621, 2026. DOI: 10.35631/AIJBES.827039. Disponível em: https://gaexcellence.com/aijbes/article/view/7360. Acesso em: 3 apr. 2026.