WAN ABDULLAH, W. N. A.; YASIN, N. H. M.; RAHIM, N. C. A. FAKTOR-FAKTOR PENENTU NIAT PENUKARAN KEPADA KOSMETIK HALAL DALAM KALANGAN GENERASI Z: SATU KERANGKA KONSEPTUAL BERASASKAN TEORI PUSH-PULL-MOORING : FACTORS INFLUENCING THE INTENTION TO SWITCH TO HALAL COSMETICS AMONG GENERATION Z: A CONCEPTUAL FRAMEWORK BASED ON PUSH–PULL–MOORING THEORY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 27, p. 745–757, 2026. DOI: 10.35631/AIJBES.827047. Disponível em: https://gaexcellence.com/aijbes/article/view/7444. Acesso em: 30 apr. 2026.