ABD MANAF, K.; HUSIN, N.; MOHAMMAD, N.; NASER, F. L.; ROOSDHANI, M. R. MARKETING DETERMINANTS OF EFFECTIVE ONLINE ADVERTISING: THE IMPACT OF CORPORATE CREDIBILITY, INFORMATIVENESS AND MATERIALISM ON CONSUMER BEHAVIOUR. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 28, p. 70–86, 2026. DOI: 10.35631/AIJBES.828004. Disponível em: https://gaexcellence.com/aijbes/article/view/7584. Acesso em: 7 jun. 2026.