ING, A. Y. I.; OSMAN, Z.; MUI, I. Y. L. THE ROLE OF PARASOCIAL INTERACTION IN INFLUENCER MARKETING AND CONSUMER PURCHASE INTENTIONS WITHIN THE TPB FRAMEWORK. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 28, p. 123–136, 2026. DOI: 10.35631/AIJBES.828008. Disponível em: https://gaexcellence.com/aijbes/article/view/7588. Acesso em: 7 jun. 2026.