LEONG, A.; YAP , H. L.; LIM , C. H.; LEE , P. Q.; ZAID, M. F. M. CUSTOMER RETENTION TOWARDS FAST FOOD RESTAURANT IN KLANG VALLEY. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 28, p. 397–413, 2026. DOI: 10.35631/AIJBES.828026. Disponível em: https://gaexcellence.com/aijbes/article/view/7745. Acesso em: 19 jun. 2026.