SUHAIRI, L. H. L.; ABDGHANI, N. H. STRENGTHENING E-BRAND EQUITY IN THREE-STAR HOTELS IN MALAYSIA: THE ROLE OF E-CRM AND E-BRAND EXPERIENCE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 28, p. 414–427, 2026. DOI: 10.35631/AIJBES.828027. Disponível em: https://gaexcellence.com/aijbes/article/view/7746. Acesso em: 19 jun. 2026.