YU, S.; ADZHARUDDIN, N. A.; WANG, C. CONTENT RELEVANCE AND PURCHASE INTENTION IN DOUYIN ADVERTISING AMONG GENERATION Z IN HEBEI PROVINCE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 28, p. 501–516, 2026. DOI: 10.35631/AIJBES.828032. Disponível em: https://gaexcellence.com/aijbes/article/view/7846. Acesso em: 2 jul. 2026.