TAJULURRUS MOHAMMAD; AZNI SYAZWANI YUSOP; NURUL ATIQAH AHAMAD AZAM. FACTORS AFFECTING URBAN CONSUMERS’ PURCHASE DECISIONS FOR READY-TO-EAT FOODS: A STUDY IN PULAU PINANG, MALAYSIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 5, n. 16, p. 99–119, 2023. Disponível em: https://gaexcellence.com/aijbes/article/view/809. Acesso em: 18 jun. 2025.