OMAR, N.; ISA, N. S. M.; HALID, S.; SULAIMAN, N.; RAHMAN, R. A. GAMIFICATION IN HIGHER EDUCATION: INVESTIGATING MOTIVATIONAL DRIVERS AMONG ACCOUNTING UNDERGRADUATES IN MALAYSIA. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 580–593, 2026. DOI: 10.35631/AIJBES.829032. Disponível em: https://gaexcellence.com/aijbes/article/view/8289. Acesso em: 17 sep. 2026.