HAMID, Y.; IBRAHIM, M.; ANWAR, I. S. K.; RAHMAN, R. A.; SALLEH, N. A. EXPLORING TASK‑TECHNOLOGY FIT AND ATTITUDE TOWARDS USE IN VIDEO‑BASED LEARNING ADOPTION: EVIDENCE FROM MALAYSIAN HIGHER EDUCATION. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 1039–1052, 2026. DOI: 10.35631/AIJBES.829059. Disponível em: https://gaexcellence.com/aijbes/article/view/8408. Acesso em: 9 oct. 2026.