ARUMUGAM, U.; KASAVAN, S.; RAHAMAN, F. N. FACTORS INFLUENCING THE VIRALITY OF BEAUTY PRODUCT CONTENT ON TIKTOK AMONG ADULT WOMEN AGED 18 AND ABOVE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 1112–1132, 2026. DOI: 10.35631/AIJBES.829063. Disponível em: https://gaexcellence.com/aijbes/article/view/8412. Acesso em: 9 oct. 2026.