SHAMSUDIN, N.; MOHAMAD, S. H.; NOH, N. A. M.; MOKHTAR , S. H. M. K.; KARIM, R.; ABIDIN, T. M. H. Z. THE IMPACT OF HOPEBOX CORPORATE SOCIAL RESPONSIBILITY ON BRAND LOYALTY: THE MEDIATING ROLE OF CONSUMER TRUST . ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 1383–1402, 2026. DOI: 10.35631/AIJBES.829079. Disponível em: https://gaexcellence.com/aijbes/article/view/8449. Acesso em: 9 oct. 2026.