SUHAIRI, L. H. L.; GHANI, N. H. A. STRENGTHENING E-BRAND EQUITY IN MALAYSIA’S THREE-STAR HOTELS: THE ROLE OF SOCIAL MEDIA MARKETING AND E-BRAND EXPERIENCE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 1558–1573, 2026. DOI: 10.35631/AIJBES.829089. Disponível em: https://gaexcellence.com/aijbes/article/view/8599. Acesso em: 9 oct. 2026.