AZIZUL, Z. M.; ISA, A. N. M.; ISMAIL, M. Y. CONSTRUCTING EMPATHY THROUGH AI-GENERATED FILM: A SEMIOTIC ANALYSIS OF ENVIRONMENTAL CSR CAMPAIGNS . ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 1654–1672, 2026. DOI: 10.35631/AIJBES.829095. Disponível em: https://gaexcellence.com/aijbes/article/view/8623. Acesso em: 9 oct. 2026.