XI-MIN KOO; AHMAD ZAINAL ABIDIN ABD RAZAK. BRAND SIWTCHING INTENTION AMONG MALAYSIAN SMARTPHONE USERS: A PUSH-PULL-MOORING PERSPECTIVE. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 5, n. 17, p. 33–46, 2023. Disponível em: https://gaexcellence.com/aijbes/article/view/872. Acesso em: 30 may. 2025.