SARAH SABIR AHMAD; AZFAHANEE ZAKARIA; TANTY HUSIN. IMPULSE BUYING BEHAVIOR IN HIGHER EDUCATION: UNRAVELING THE INFLUENCE OF SITUATIONAL FACTORS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 5, n. 17, p. 61–70, 2023. Disponível em: https://gaexcellence.com/aijbes/article/view/874. Acesso em: 28 may. 2025.