GAFAR, M. H. A.; ALI, N. A. M. A NARRATIVE REVIEW OF NEUROMARKETING TECHNIQUES FOR ELEVATING CONSUMER ENGAGEMENT IN VIRTUAL REALITY SHOPPING ENVIRONMENTS. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 1974–1989, 2026. DOI: 10.35631/AIJBES.829113. Disponível em: https://gaexcellence.com/aijbes/article/view/8839. Acesso em: 9 oct. 2026.