ZAMRI, W. M. F. W.; HAMID, Z. A.; ABDULLAH, N. A.; WANG , Z. BEYOND ATTRACTIVENESS: THE POWER OF CREDIBILITY . ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 1990–2002, 2026. DOI: 10.35631/AIJBES.829114. Disponível em: https://gaexcellence.com/aijbes/article/view/8840. Acesso em: 9 oct. 2026.