SALLEH, N. A.; ZAINI, N.; IBRAHIM, M.; HASAN, H. C.; RAHMAN, R. A. FRICTION OVER FUNCTION: WHY PERCEIVED EASE OF USE OVERRIDES PERCEIVED USEFULNESS IN ACCOUNTING VIDEO-BASED LEARNING. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 2083–2099, 2026. DOI: 10.35631/AIJBES.829119. Disponível em: https://gaexcellence.com/aijbes/article/view/8891. Acesso em: 9 oct. 2026.