AZMI, M. A. A. M.; ESA, N. E. Y.; ZAMRI, M. N.; BAZAR, M. M. M. A.; RASAK, N. T. S. THE INFLUENCE OF RELATIVE ADVANTAGE ON CONSUMER ACCEPTANCE TOWARDS SYNTHETIC SHUTTLECOCK AMONG CASUAL BADMINTON PLAYERS IN MALAYSIA: A CONCEPTUAL PAPER. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), [S. l.], v. 8, n. 29, p. 2200–2209, 2026. DOI: 10.35631/AIJBES.829125. Disponível em: https://gaexcellence.com/aijbes/article/view/8898. Acesso em: 9 oct. 2026.