Shanmugam, Thinakaridevi, Zulhamri Abdullah, Nurul Ain Mohd Hasan, and Jen Sern Tham. 2025. “INSTITUTIONALIZING DIGITAL PUBLIC RELATIONS: STRENGTHENING GOVERNMENT-CITIZEN ENGAGEMENT THROUGH SOCIAL MEDIA IN MALAYSIA THROUGH INSTITUTIONAL THEORY”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 7 (26):408-26. https://doi.org/10.35631/AIJBES.726028.