Abu Bakar, Noor Aishah, Noorilyana Abu Bakar, and Noor Azimah Hassan. 2026. “THE INFLUENCE OF BRAND AMBASSADOR ON PURCHASE INTENTION UMRAH PACKAGE”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 8 (27):122-37. https://doi.org/10.35631/AIJBES.827010.