Wan Abdullah, Wan Nur Azura, Nurul Hafizah Mohd Yasin, and Norsyamlina Che Abdul Rahim. 2026. “FAKTOR-FAKTOR PENENTU NIAT PENUKARAN KEPADA KOSMETIK HALAL DALAM KALANGAN GENERASI Z: SATU KERANGKA KONSEPTUAL BERASASKAN TEORI PUSH-PULL-MOORING : FACTORS INFLUENCING THE INTENTION TO SWITCH TO HALAL COSMETICS AMONG GENERATION Z: A CONCEPTUAL FRAMEWORK BASED ON PUSH–PULL–MOORING THEORY”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 8 (27):745-57. https://doi.org/10.35631/AIJBES.827047.