Leong, Annabelle, Hui Ling Yap, Chez Heng Lim, Pei Qi Lee, and Mohamad Firdaus Mohamad Zaid. 2026. “CUSTOMER RETENTION TOWARDS FAST FOOD RESTAURANT IN KLANG VALLEY”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 8 (28):397-413. https://doi.org/10.35631/AIJBES.828026.