Ali, Nor Amira Mohd, and Muhammad Hanif Abdul Gafar. 2026. “THE TRANSNATIONAL LENS: AN INTEGRATIVE REVIEW OF AUDIENCE RECEPTION AND INTERCULTURAL EXCHANGE IN GLOBAL MEDIA”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES) 8 (29):1832-47. https://doi.org/10.35631/AIJBES.829105.