Gabriel Audelia Martiawan (2021) “THE INFLUENCE OF BRANDED WEB SERIES TOWARDS PURCHASE INTENTION OF TELECOMMUNICATION PROVIDER (CASE STUDY: XL AXIATA)”, ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 3(9), pp. 313–333. Available at: https://gaexcellence.com/aijbes/article/view/221 (Accessed: 17 July 2025).