Nor Amira Mohd Ali and Muhammad Hanif Abdul Gafar (2024) “THE EVOLUTION OF THE RESEARCH LANDSCAPE ON MARKETING STRATEGIES IN CROSS-CULTURAL CONTEXT: A BIBLIOMETRIC PERSPECTIVE”, ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 6(21). Available at: https://gaexcellence.com/aijbes/article/view/4239 (Accessed: 1 June 2025).