Ghazali , M. S., Shahril, A. M. and Aziz, A. A. (2025) “THE INFLUENCE OF SOCIAL MEDIA MARKETING ACTIVITY (SMMA) ON CUSTOMERS` HOTEL BOOKING INTENTION IN MALAYSIA: THE MEDIATING EFFECT OF BRAND IMAGE”, ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 7(26), pp. 106–119. doi: 10.35631/AIJBES.726008.