Mohd Yusoff , W. A. R., Yaacob, M. R. and Radyi, S. A. M. (2025) “THE ROLE OF COMMUNICATION SKILLS IN FOSTERING RELATIONSHIPS AND COMPETITIVENESS AMONG MALAY ENTREPRENEURS IN WHOLESALE SMES: A QUALITATIVE CASE STUDY”, ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 7(26), pp. 136–150. doi: 10.35631/AIJBES.726011.