Shanmugam, T., Abdullah, Z., Mohd Hasan, N. A. and Tham, J. S. (2025) “INSTITUTIONALIZING DIGITAL PUBLIC RELATIONS: STRENGTHENING GOVERNMENT-CITIZEN ENGAGEMENT THROUGH SOCIAL MEDIA IN MALAYSIA THROUGH INSTITUTIONAL THEORY”, ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 7(26), pp. 408–426. doi: 10.35631/AIJBES.726028.