Zainuddin, A., Ridzwan, S. A. and Ridzwan, S. I. (2026) “THE EXPECTATION GAP IN E-COMMERCE: HOW TRANSPARENCY SHAPES CONSUMER TRUST AND BEHAVIOUR”, ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 8(28), pp. 302–315. doi: 10.35631/AIJBES.828020.