Hamid, Y., Ibrahim, M., Anwar, I. S. K., Rahman, R. A. and Salleh, N. A. (2026) “EXPLORING TASK‑TECHNOLOGY FIT AND ATTITUDE TOWARDS USE IN VIDEO‑BASED LEARNING ADOPTION: EVIDENCE FROM MALAYSIAN HIGHER EDUCATION”, ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), 8(29), pp. 1039–1052. doi: 10.35631/AIJBES.829059.