Aurelia Agatha, and Kurnia Fajar Afgani. “THE PERCEIVED VALUES OF INDONESIAN GENERATION Z TOWARDS A LOCAL BRAND’S PRICING STRATEGY”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), vol. 3, no. 9, Sept. 2021, pp. 36-46, https://gaexcellence.com/aijbes/article/view/203.