Nik Syuhailah Nik Hussin, Zuraimi Abdul Aziz, Md Zaki Muhamad Hasan, and Norfazlirda Hairani. “UNDERSTANDING THE PERCEPTION OF CUSTOMER EXPERIENCE: A CASE OF SHOPEE”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), vol. 6, no. 19, Sept. 2024, https://gaexcellence.com/aijbes/article/view/4105.