Sudie, E., N. S. N. Saaidun, and S. F. Syed Radzuan. “SOCIAL MEDIA AS A BUSINESS TOOL: A BIBLIOMETRIC REVIEW ON BRAND BUILDING AND CUSTOMER ENGAGEMENT”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), vol. 7, no. 25, Aug. 2025, doi:10.35631/AIJBES.725012.