Ahmad , N. A., N. E. Y. Esa, A. Abdul Rahman, H. Haron, N. T. S. Rasak, and F. M. Nazmi. “FACTORS INFLUENCING GEN Z’S PERCEPTION TOWARD PUBLIC FIGURES: A CONCEPTUAL STUDY ON SOCIAL MEDIA ENGAGEMENT, AUTHENTICITY, SOCIO-POLITICAL STANCE, AND CELEBRITY ENDORSEMENT”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), vol. 7, no. 25, Sept. 2025, doi:10.35631/AIJBES.725034.