Zahari, N. A. S., N. L. Abdull Rahman, H. Abd Mutalib, and F. S. Safiyuddin. “SUSTAINING MOBILE BANKING USE: INSIGHTS FROM CUSTOMERS IN THE NORTHERN REGION OF MALAYSIA”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), vol. 8, no. 29, Sept. 2026, pp. 62-74, doi:10.35631/AIJBES.829004.