Omar, N., N. S. M. Isa, S. Halid, N. Sulaiman, and R. A. Rahman. “GAMIFICATION IN HIGHER EDUCATION: INVESTIGATING MOTIVATIONAL DRIVERS AMONG ACCOUNTING UNDERGRADUATES IN MALAYSIA”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), vol. 8, no. 29, Sept. 2026, pp. 580-93, doi:10.35631/AIJBES.829032.