Hamid, Y., M. Ibrahim, I. S. K. Anwar, R. A. Rahman, and N. A. Salleh. “EXPLORING TASK‑TECHNOLOGY FIT AND ATTITUDE TOWARDS USE IN VIDEO‑BASED LEARNING ADOPTION: EVIDENCE FROM MALAYSIAN HIGHER EDUCATION”. ADVANCED INTERNATIONAL JOURNAL OF BUSINESS, ENTREPRENEURSHIP AND SME’S (AIJBES), vol. 8, no. 29, Sept. 2026, pp. 1039-52, doi:10.35631/AIJBES.829059.